Google vs. Bing

There is often debate about the effectiveness of the search engine versus the  search engine. Since they are two of the leading search engine among researches, it's important to understand the differences in algorithms between them. Both search engines consider different factors when ranking various websites on their search results.

Google
The Google algorithm for seraches takes into account keywords, quality of content and a clean, natural and appropriate link profile. Many  know very well that link profiles must now be clean and feature content of real quality to be displayed as a Google result, which effectively means that results of many searches are much less likely to be spam. One potential negative of the Google search engine may be the results that small businesses are able to put forth. It may very well be much better for small businesses to use social media marketing as the most cost effective way to grow their businesses. Since Google generally does not prioritize social media results, these companies will have more success getting themselves in the search results where they belong.

Bing
Bing is different from Google in its query results, as social search is very dominant, and their attempt to reduce link spam is not as successful. Additionally, local results are very prominent when searching with Bing. It has been very difficult for other major search engine providers to compete with Google as they have a large stronghold on the market share. In the third quarter of 2013, Google comprised 67% of the market share while Bing held only 18%. The remaining 15% is made up of other smaller competitors. Bing generally excels in the way of multimedia content. The search engine welcomes Flash websites and other multimedia content without requiring them to be marked up with HTML text, while Google does not. Websites making heavy use of multimedia such as pictures, video, audio, and Flash tend to rank much higher on Bing than on Google. Additionally, older content seems to show as results when using Bing more often. This can be attributed to it's search algorithm's speed when indexing content on the web. Google is moving in the opposite direction as they announced their  in 2010, which makes use of fresher content from websites.

Optimizing for Bing

 * Bing's search algorithm is still relatively new, so they only cache a limited amount of data from webpages. Because of this, all the important information such as keywords and links should be found at the beginning of a webpage or it may not be cached in their database.


 * While Google is flexible with either a  or  redirect, Bing has openly stated that it's algorithm does not index pages that make use of a 302 redirect. It is therefore important for websites hoping to show on Bing results to use the 301 redirect method.
 * Although Bing does not emphasize back linking, it does focus on checking out the link authority of webpages on it's index. Any website on it's index that does not have at least one website linking back to the pages is removed. 2

Optimizing for Google

 * The number of links, similarly to Bing, drastically contributes to a webpage being considered as a top result for Google searches. If a page has many quality links that lead to it, it will be ranked much higher than others that do not.
 * Meaningful title text within the HTML title tag is also very important to be displayed on proper search results. Some programs insert automated titles for newly created HTML pages, and should be changed to something meaningful that accurately describes the page.
 * One potentially obvious optimization technique for Google includes having the actual words of a search term included on your page. Many engines currently have no ability to draw inferences from general content of a page, so verbatim text can often be very important for being displayed on search results. 3

Conclusion
So, what does this mean for Web users? Put most simply, it is important to encode your HTML documents with the proper tags and information in order to become top results on any search engine, regardless of it being Google or Bing. As a webmaster it will be very important to discover and abide by the requirements of a given search engine to be successfully searched for. For businesses this is especially important as generation of hits on the Web can be a major factor in their success; even more so for.